PREMIUM AUTO
Since January 2004, the Jaguar and Land Rover brands have been officially represented in Romania by Premium Auto, part of the Ţiriac Group.
Visit www.jaguar.ro and www.landrover.ro »
Selling premium brands such as Jaguar and Land Rover, which have a tradition of more than 75 years, means having higher quality standards in all the services offered to the client.
Premium Auto has endeavored to bring the two brands closer to the customers through various campaigns and through participation in a lot of targeted events (fairs, exhibitions), specific to each separate brand: Ţiriac Auto Park (2005 and 2006), Land Rover Experience Day (2006), Freelander 2 launching (2007), SIAB (2007), Jaguar XF launching (2008), I.N.D.A.G.R.A. – Land Rover participation (2008), Bucharest Fashion Week – Jaguar participation (2008) and Land Rover Academy (2008).
Since Premium Auto took over these two brands in the Romanian market, they have seen constant progress.
Thus, the Jaguar market share, in relation to the luxury motorcar segment, grew from 2.7% in 2006 to 4.65% by the end of 2008, while the Land Rover share of the SUV segment increased from 3.5% per cent in 2006 to 4.4% by the end of 2008.
In 2008, Jaguar sales witnessed unprecedented growth of 84% compared to 2007, while Land Rover sales increased by 18% compared to the previous year.
In 2011 Premium Auto focused on developing a dealer network comprising 23 Land Rover licensed repair units and distributors in 12 cities and respectively, 11 Jaguar licensed repair units and distributors.